What We Do
MARKETING YOUR HOME
When marketing your home with Emily Kellenberger, you can rest assured that you are receiving the highest quality of promotion and outreach. Various modes of advertising include property brochures, mailings, web-based marketing, virtual tours, televised advertising, and data sheets. Emily’s experience with the Montecito and Santa Barbara markets helps attract potential buyers to your listing, and keeps you educated on the market in which you are putting your house up for sale. Below are just a few examples of Emily’s extensive marketing strategy for each home that goes onto the market.
In today’s internet-based world, we understand the importance of utilizing and maintaining an online presence when marketing your home. This is why we broadcast each of our listings through sites such as Realtor.com, Trulia.com, MyEmma, LinkedIn, Facebook, Twitter, and many more, in order to maximize buyer outreach. In addition, each of Emily’s listings receives a prime spot on Realtor.com, which is a sponsored advertising technique that places your home on the Realtor.com home page, increasing it’s traffic, views and subsequent interest.
Some of our more notable listings have also been picked up by the Wall Street Journal, LA Times, NBC, MSN, GQ, Business Insider, Yahoo!, Good Morning America, and other esteemed news sources.
PRINTED ADVERTISING & OUTREACH
A printed brochure of your home is the first impression to a potential buyer. As soon as your home goes on the market with Emily Kellenberger, printed mailings are sent to prospective buyers in the area. These published materials help attract the targeted audience to your home. Summary sheets are also distributed at each open house and showing, in order to give buyers a better idea of your property’s amenities, size and other assets.
Each listing is professionally photographed to accurately illustrate and expose both the interior and exterior of your home. The photographs present all aspects of your property in an attractive manner and are advertised in the printed brochures and web-based marketing. Brand new homes are staged before they are photographed in order to provide the viewer with a realistic sense of the space and design of each room.
In addition to the detailed photography of the interior and exterior of your home, sizable listings are photographed from an aerial view to showcase the expansive property and the amount of land each residence sits on. The viewer is exposed to the proximity of adjacent houses and the surrounding landscape of each home.
Extravagant listings are filmed and computed into a short clip to provide the viewer with the rich history, detail, and prominent assets of the property. With the video, one can experience a virtual reality of the home by observing its stunning features, character, and ambiance. Click below to watch the video composed for the El Fureidis Estate in Montecito.
MLS DETAILED UPDATES
Detailed updates sent through the Multiple Listing Service provide Santa Barbara County with comprehensive details and statistics about your home. Daily emails are sent to active buyers and agents that are looking for a home with your home’s specific amenities. This widespread distribution of listings allows for maximum publicity of your home to the thousands of agents in the Santa Barbara County, as well as their actively-searching clients. In this way, you can be certain that your home receives the utmost circulation through the Santa Barbara community.
SOCIAL MEDIA & NEWSLETTER
Emily Kellenberger stays up to date with current networking trends by maintaining her social media websites in addition to other outlets of networking. Emily’s Facebook, Twitter, LinkedIn, blogs, and website are constantly updated to reflect the most current news and events in Santa Barbara and California Real Estate and events. In addition, periodic newsletters are sent to Emily’s extensive network. These newsletters update our audience with market trends, sales, and other valuable real estate insight. Through the newsletter’s vast distribution, we can broadcast your listing and attract potential buyers to your home.
LOCAL & INTERNATIONAL ADVERTISING
Some of our local and international advertising includes: CASA, Homes and Land Magazine, Santa Barbara Independent, Montecito Journal, Montecito Magazine, Santa Barbara Magazine, Santa Barbara Seasons Magazine, Christie’s Great Estates Magazine, DuPont Registry, and Luxury Real Estate Magazine. Our listings have also been featured in Telegraph, Architectural Design, and the Wall Street Journal.
OPEN HOUSES & PRIVATE SHOWINGS
All Open Houses and private showings are handled with the utmost care and precision. Statistics of the property’s visitors, online viewings and other interest are provided to the seller to monitor activity throughout the listing process. With extensive knowledge of the market and experience with listings of all types, Emily Kellenberger strives to provide a comprehensive update on all property activity for the duration of the marketing period.
To ensure that all documents are stored in an organized manner and easily accessible by clientele, Emily Kellenberger utilizes both Docusign and Paperless Pipeline to track records. At the close at each escrow, a thumb drive with a comprehensive copy of all documents for the property sale are mailed to each client to ensure that they have all records for reference.
Emily Kellenberger is proudly affiliated with Village Properties
– named the top-producing real estate firm in Santa Barbara for the third consecutive year.
Proudly Named #1 Real Estate Company
Dollar Volume of Sales – Year to Date 2015